Privacy and measurement

Identification: on the first visit with consent, the site creates a random identifier stored in a first-party cookie on this domain, with no name or email. It is what links your visits together.

Google Analytics: when GA loads, its client_id is associated with the same identifier. If the browser blocks GA, the site's own measurement continues and this panel doesn't change.

What is recorded: session start, origin, sections seen, scroll depth, opened cards and contact clicks. Nothing you type outside the form.

If you become a lead: when you submit the form, the contact is recorded together with this history — the same session → lead stitching I build in acquisition funnels.

Emails: the journey has at most two messages — the immediate confirmation and one optional follow-up, only if you tick the box in the form. Link clicks are measured with UTM; I don't use open rate, because Apple Mail Privacy Protection makes it unreliable.

Retention: 13 months, or until you delete it. Nothing is sold or shared.